Requirements

• You should have an interest in Managing Distribution Channels.
• An interest in Distribution Channels and its intermediaries. Channel Choice and Channel options for both the customer goods and business goods.
• Have an interest in understanding the Direct Marketing Method and Integrated Direct Marketing. Channel Conflicts and its management.

Description

Description

Take the next step in your career! Whether you’re an up-and-coming professional, an experienced executive, aspiring manager, budding Professional. This course is an opportunity to sharpen your distribution management and supply chain capabilities, increase your efficiency for professional growth and make a positive and lasting impact in the business or organization.

With this course as your guide, you learn how to:

• All the basic functions and skills required for the distribution management.

• Inventory Control, Standard in Inventory Control, Just In Time Inventory Control, Warehousing System or Storage and Packaging and Material Handling System. Transportation System and Speedy Distribution of Goods.

• Get access to recommended templates and formats for the detail’s information related to Managing Distribution Channels.

• Learn useful case studies, understanding the Managing Distribution Channels for a given period of time. Marketing Middlemen, Middlemen in Distribution, and Evaluation of Marketing Intermediaries. Wholesaler and their services and Retailers and their roles

• Invest in yourself today and reap the benefits for years to come

The Frameworks of the Course

Engaging video lectures, case studies, assessment, downloadable resources and interactive exercises. This course is created to Learn about Managing Distribution Channel through various chapters/units. How to maintain the proper supply structures and understand the different types of intermediaries and middlemen. Also to learn about the Channel conflicts and its mitigation process.

Middlemen and intermediaries will help you to understand about the all elements of the distribution channel such as manufacturer, agents, brokers, retailers and wholesaler Managing Distribution Channels. Distribution Channel its introduction, Role of channels of distribution, and Marketing flows in a channel system. Channel Conflicts will help you to understand and how it should get maintained and managed accordingly to the changing time period. This video will also help to understand the details related to Order Processing, Inventory Control, Standard in Inventory Control and Just in Time Inventory Control.

The course includes multiple Case studies, resources like formats-templates-worksheets-reading materials, quizzes, self-assessment, film study and assignments to nurture and upgrade your Managing Distribution Channel knowledge in details.

In the first part of the course, you’ll learn the details of the Managing Distribution Channel, Middlemen and Intermediaries, its relation to the Key Issues in Determining Channel Requirement and Channel Choice. Channel Option – In Consumer good market and Channel Option – In business good market.

In the middle part of the course, you’ll learn how to develop a knowledge Channel Conflict, Distribution Channel in Direct Marketing Method, and Physical Distribution

In the final part of the course, you’ll develop the knowledge related to the Distribution Management and Channel Power. You will get full support and all your quarries would be answered guaranteed within 48 hours.

Course Content:

Part 1

Introduction and Study Plan

· Introduction and know your Instructor

· Study Plan and Structure of the Course

Distribution Channel

1.1 : Introduction

1.2 : Role of channels of distribution

1.3 : Marketing flows in a channel system

1.4 : Key Issues In Determining Channel Requirement

1.5 : Channel Choice

1.6 : Channel Option – In Consumer good market

1.7 : Channel Option – In business good market

1.8 : Channel Decision

1.9 : Market Coverage

1.10 : Channels of Distribution

Middlemen and Intermediaries.

2.1 : Marketing Middlemen

2.2 : Middlemen in Distribution

2.3 : Evaluation of Marketing Intermediaries

2.4 : Wholesaler and their services

2.5 : Retailers and their roles

Part 2

Channel Conflict

3.1 : Introduction to Channel Conflict

3.2 : Types of Channel Conflict

3.3 : Causes of Channel Conflict

3.4 : Managing Channel Conflict

Distribution Channel in Direct Marketing Method

4.1 : Direct Marketing Methods

4.2 : Integrated Direct Marketing

4.3 : Advantages Of Direct Marketing

4.4 : Disadvantages Of Direct Marketing

Physical Distribution

5.1 : Introduction

5.2 : Types of Distribution Function

5.3 : 11 Components of Physical Distribution

5.4 : Total System Approach to Physical Distribution

5.5 : Importance of Physical Distribution

5.6 : Physical Distribution Element

5.7 : Tightening the Chain up to Customer

5.8 : Decision Areas in Physical Distribution

5.8.1 : Order Processing

5.8.2 : Inventory Control

5.8.2.1 : Standard in Inventory Control

5.8.2.2 : Just In Time Inventory Control

5.8.3 : Warehousing System or Storage

5.8.4 : Packaging and Material Handling System

5.8.5 : Transportation System

5.8.5.1 : Speedy Distribution of Goods

Part 3

Distribution Management

6.1 : Introduction

6.2 : Number of Distribution Channel

6.3 : Different Distribution Channel

6.4 : Overview about participants in distribution channels

6.5 : Logistics And Marketing Management

6.6 : Functions of a Distribution Channel

6.7 : Benefits of Distribution Management System

Channel Power

7.1 : Introduction to Channel Power

7.2 : Types of Channel Power

7.2.1 : Reward Power

7.2.2 : Coercive Power

7.2.3 : Legitimate Power

7.2.4 : Referent Power

7.2.5 : Expert Power

Assignment

Q1. What do you mean by Distribution Channel? Explain the role of distribution channel.

Q2. What do you understand by marketing middlemen? Explain the term wholesaler and its role in the distribution channel.

Q3. What do you know about physical distribution? Explain the importance of physical distribution management.

Downloadable Resources and Templates

1. Distribution Channel Templates.

2. Distribution Channels.

3. Global Logistics PowerPoint Template.

4. Supply Chain Infographics.

5. Supply Chain PPT Templates.

Who this course is for:

• Professionals with Managing Distribution Channel
• Middlemen and intermediaries’ knowledge who wants to see themselves well established in the supply chain management field.
• New professionals who are looking to see them successful in the top most positions in the distribution and supply chain department.
• Existing executive board directors
• managing directors who is looking to get more engagement and innovation from their teams and organizations