![market-research:-dekker’s-complete-marketing-research-course-free-course-coupon-[100%-off]](https://i0.wp.com/diypriceless.com/courses/wp-content/uploads/2024/06/9664-market-research-dekkers-complete-marketing-research-course-free-course-coupon-100-off.jpg?resize=750%2C422&ssl=1 "Market Research: Dekker’s Complete Marketing Research Course Free Course Coupon [100% Off] 1")
What
You’ll Learn
You’ll Learn
- Market Research
- Market Sizing
- Competitive Research
- Market Analysis
- Marketing
- Research Methods
- Testing
- Conversion Rate Optimization
- Surveying
- Data Analysis / Analytics
- Quantitative & Qualitative Research
- Case Study Interviews
- Evidence Based Marketing
Requirements
- Some experience in marketing
Description
Welcome to the ultimate course on modern and practical market research. I practiced market research for top companies including Sony PlayStation and two Google-backed startups. I studied market research at the #1-ranked marketing school in the world, Philip Kotler’s Kellogg School of Management. I’ve done marketing for consumer products, B2B products, digital products, and physical products–both as a marketing consultant and as marketing manager at various levels up to Vice President.
Learn the latest and greatest marketing techniques from a world-class market research advisor. Learn the tools, techniques, hacks, and quick fixes to resolve all your market research concerns.
Major Market Research Sections:
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Introduction to the 3 types of market research & the 3 types of data
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Exploratory research, including interviews, focus groups, and case studies
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Competitor analysis using various approaches and techniques (including a 1-page competitor analysis template)
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Descriptive market research, including surveys, evidence-based copywriting, and funnel optimization and measurements
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Causal market research, including A/B testing and the 3 critical things to test with direct-response marketing
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How to size markets & demand using various tools and approaches
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Empirical and longitudinal research on how brands grow, including the 7 rules for brand growth from Byron Sharp
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The customer decision journey
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Conversion rate optimization (CRO)
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Marketing psychology research
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How to find buyers and partners using various techniques and tools such as LinkedIn Sales Navigator and Sparktoro
-
Data and media analysis
-
Service market research
-
Product marketing analytics
Key Market Research Topics:
-
Market Research & Marketing Research
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Market Research Analysis & Market Research Analyst Training
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Competitor Analysis
-
Marketing Analytics & Marketing Analysis
-
Research Methods
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Qualitative Research & Quantitative Research
-
Consumer Analytics
-
Web Analytics & Conversion Rate Optimization (CRO)
Who this course is for:
- Marketers
- Entrepreneurs
- Product Managers
- Founders
- Marketing Managers
- Marketing Consultants
- Marketing Agencies
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Infos:
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