What
You’ll Learn
You’ll Learn
- Set up and authenticate your own branded email sending domain
- Maximising email deliverability and avoiding Spam folder
- Create popular email automations to drive repeat purchases
- Email writing and design best practice
- Key email metrics and reporting
- Email segmenting and tagging
- Creating and organising your MailChimp audience
- Using third party integrations including Shopify
Requirements
- No prior knowledge or experience of email marketing or MailChimp is required before starting this course. You will
- however
- require basic computer and internet skills.
- A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).
Description
Send email marketing campaigns using MailChimp – the world’s leading email marketing platform and a great opportunity for entrepreneurs.
Use MailChimp to promote your business and boost your income. You don’t need any prior knowledge of email marketing or technical skills – if you can use a web browser, you are good to go!
This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:
-
Maximising email deliverability
-
Use and authenticate your own domain for email marketing
-
Implement popular email automation
-
Email content and design best practice
-
Reporting and metrics
-
Third-party integrations including Shopify
Each section has a written course summary, and once purchased, this course is available to students forever.
Course content and overview
This course is for you if you are a email marketing newbie or an experienced advertiser looking to improve your sales. You will learn about how to use MailChimp from start to finish. The course comprises over 8 detailed sections, each tackling an aspect of the MailChimp platform. At the end of the course, you will be able to:
-
Collect emails and build your list
-
Segment your listing using tags
-
Create email marketing campaigns using MailChimp
-
Create emails which drive traffic and convert
-
Integrate your MailChimp with Shopify
-
Use analytics to understand your performance
This course distils the instructor’s enormous experience in online advertising and eCommerce 20+ digestible lessons. He is always happy to answer email questions and loves hearing from students.
Who this course is for:
- This course is suitable people who are new to email marketing and MailChimp
- but will also be of interest to existing users who are looking to improve their sales.
- This course includes downloadable guides which are a great reference for sellers of all abilities.
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Infos:
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