What
You’ll Learn
You’ll Learn
- Introduction to Strategy and Product Development
- Introduction to Human-Centric Innovation
- Understanding Actionable insignts
- Human-centered design thinking
- Data collection techniques for strategic insights
- Qualitative research methods in product development
- Quantitative research approaches for strategy formulation
Requirements
- For a better learning experience
- we suggest you to use a laptop / mobile phone / pen and paper for taking notes
- highlighting important points
- and making summaries to reinforce your learning.
Description
Welcome to Course: Professional Diploma in Customer Centricity & Design Thinking by MTF Institute
video materials of that course equal to course: Research Methodologies in Strategy and Product Development,
and you will see additional articles
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator “The Fintech House of Portugal”.
MTF is present in 208 countries and has been chosen by more than 400 000 students.
Course Author:
Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.
In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.
In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.
Alex Amoroso’s extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.
With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.
Customer Centricity is a business philosophy that puts the customer at the heart of every decision. It’s about understanding their needs, wants, and motivations, and then using that information to create products, services, and experiences that delight them.
Design Thinking is a human-centered problem-solving process that helps you develop solutions that are not only feasible but also desirable. It’s a iterative approach that involves understanding the problem, brainstorming solutions, prototyping, testing, and refining.
Key Focuses:
-
Empathy: Both customer centricity and design thinking require a deep understanding of the people you’re designing for. This means putting yourself in their shoes and seeing the world from their perspective.
-
Iteration: Neither process is linear. You’ll learn as you go and need to be prepared to adapt your ideas based on new information.
-
Testing: It’s crucial to test your ideas with real customers to see how they respond. This helps ensure that you’re creating something that people actually want and need.
Why They’re Important:
For Companies:
-
Increased Customer Satisfaction and Loyalty: By focusing on what customers want, you’re more likely to create products and services that they’ll love. This leads to higher satisfaction, loyalty, and repeat business.
-
Improved Innovation: Customer centricity and design thinking can help companies develop new products and services that are more likely to be successful.
-
Reduced Costs: Understanding customer needs upfront can help avoid costly mistakes down the road.
For Careers:
-
In-Demand Skills: The ability to think creatively and solve problems from a customer’s perspective is highly sought after by employers.
-
Increased Marketability: These skills can help you stand out from the competition and land your dream job.
-
Better Problem-Solving: You’ll develop a more holistic approach to problem-solving that considers not just the technical feasibility of a solution but also its desirability and usability.
Who this course is for:
- No special requirements. A course for anyone who wants to build career in Strategy and Product Development
- “Customer Centricity is a business philosophy that puts the customer at the heart of every decision. Its about understanding their needs
- wants
- and motivations
- and then using that information to create products
- services
- and experiences that delight them.”
- “Design Thinking is a human-centered problem-solving process that helps you develop solutions that are not only feasible but also desirable. Its a iterative approach that involves understanding the problem
- brainstorming solutions
- prototyping
- testing
- and refining.”
- “Key Focuses: Empathy: Both customer centricity and design thinking require a deep understanding of the people youre designing for. This means putting yourself in their shoes and seeing the world from their perspective. Iteration: Neither process is linear. Youll learn as you go and need to be prepared to adapt your ideas based on new information. Testing: Its crucial to test your ideas with real customers to see how they respond. This helps ensure that youre creating something that people actually want and need.”
🔝
⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯
Infos:
Are you thinking about upgrading your home security systems?
It's a wise investment, especially in today's world. With crime rates on the rise, ensuring the safety of your loved ones and property is paramount. But where do you start? Well, let's break it down.
Firstly, consider consulting with a reputable personal injury lawyer. Accidents happen, and having legal protection in place can provide peace of mind. Whether it's a slip and fall incident or a car accident, having a legal expert on your side can make all the difference.
Once you've addressed your legal concerns, it's time to focus on your financial security. Exploring options like mortgage rates and personal loans can help you achieve your goals. Maybe you're considering a home renovation project or even looking into real estate investment opportunities. Whatever your financial aspirations, having the right information at your fingertips is crucial.
Now, let's talk technology. Cloud computing services are revolutionizing the way businesses operate. Whether you're a small startup or a multinational corporation, leveraging the power of the cloud can streamline your operations and enhance productivity. And don't forget about cybersecurity. With the increasing prevalence of cyber threats, investing in antivirus software is non-negotiable.
Of course, amidst all the hustle and bustle, it's essential to take care of your health. Health supplements can bolster your immune system and keep you feeling your best. And if you're considering cosmetic surgery, be sure to do your research and consult with a reputable provider.
Finally, let's not forget about relaxation and recreation. Planning a luxury vacation or a cruise getaway? Don't overlook the importance of travel insurance. It's a small investment that can save you a lot of hassle in the long run.
In conclusion, whether you're prioritizing your safety, financial security, technological advancement, health, or leisure, there are plenty of options available to you. By making informed decisions and seeking expert advice when needed, you can navigate life's challenges with confidence and ease Continue reading...: Click Here